News

Wheat Intolerance

The official NHS Choices website identifies 3 key health problems caused by wheat (intolerance). They are coeliac disease, wheat allergy and wheat sensitivity. For the latter the description is as follows “symptoms like bloating, cramps, diarrhoea and sickness come on quite slowly, usually hours after eating wheat. There’s no diagnostic test.” The site stresses that for any symptoms people should consult their GP to make sure any issues can be assessed, but for many who suffer from wheat sensitivity, reducing the amount of wheat in their diet can help. Our range of 4 gluten free...

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Anything For The Weekend? Fun Fact

If you’re planning to have a big (hopefully Whole Creations) pizza night in this weekend, just ponder on the fact that you are not alone. According to The Independent 250 m frozen pizzas are sold every year  in the UK. Further afield a staggering 2 bn pizzas are sold every year in America. Wow! That is a...

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Novak Djokovic

World number 1 male tennis player Novak Djokovic has not been quiet about how important his gluten free diet has been for him. Suffering from recurring illness on court he sought professional medical advice and from that, and from what he describes as ‘listening to his body’, came a new ethos and gluten free diet summed up in his book Serve to Win: The 14-Day Gluten-free Plan for Physical and Mental Excellence. This may not be the answer for everyone and clearly  we would recommend that anyone seek a doctor’s advice if they feel unwell, but it taps into an increasing trend...

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20% off at Waitrose

For 4 weeks from today two of our yummy gluten free pizzas – Margherita and Mediterranean Vegetable are 20% off at selected Waitrose stores. This is a great opportunity to stock up your larder for all those big ‘nights-in’, relaxing on your own or with friends and family. There are lots of big sporting events, ‘Strictly’, lots of great films and series to watch – you name it! If you haven’t tried our gluten free range, this is a great opportunity to try two of them at a special reduced price and see what all the ‘fuss’ is about. When we...

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Hero Whole Grain

It was interesting to hear Jamie Oliver refer to ‘hero whole grains’ on his super ‘Super Food’ TV programme recently. We need no convincing of course – we have a great range of wholemeal base pizzas for you to try with great, tasty toppings. But, things do change over time. In the Middle Ages white bread was a luxury food item because of the labour involved in refining flour. There was also something called ‘Horse Bread’ – low-quality bread made from dry split peas and the like, instead of grains, and intended for horses. Not surprisingly it...

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“Beautiful”

In 2014 sales of gluten-free products were said to have reached a staggering £184m for the year, an increase of 15% on 2013. One report has suggested that the annual rate of sales growth now is in fact close to 30%. Incredibly one in ten new food products launched in 2014 was gluten-free; nearly double what it was only two years before that in 2012. Interestingly, a Mintel report has stated that increasing numbers of the general public are buying gluten-free products because “they believe them to be healthier”. So, whether it is a diet choice or a lifestyle choice and whether you are gluten...

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